Case Studies    Sales Force Automation



Top 10 pharmaceutical firm
Deployed locally-developed SFA systems
Desire to quickly develop a regional SFA strategy



Evaluated subsidiary readiness for regional SFA implementation
Recommended business process improvements prior to SFA implementation
Evaluated quality of legacy SFA systems
Benchmarked both internal and vendor-supplied off-the-shelf SFA systems
Recommended strategy and implementation process



Implementation in progress
 
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