Rickey Mehta founded RMCI in 1996 to provide an innovative approach to measuring and improving pharmaceutical sales force effectiveness in international markets. Since then, RMCI has helped improve the sales performance of Top 20 pharmaceutical companies in more than 50 countries worldwide. Today, RMCI remains focused on health care sales in the U.S. and worldwide.

As one of the founders and principals of ZS Associates, Rickey brought 13 years of pioneering health care sales experience to RMCI. Other senior health care managers and consultants soon joined him to develop a new generation of pharmaceutical sales strategy decision-making tools.

Today, RMCI continues to innovate new solutions to common and complex sales management challenges. Notable developments include:

the development of resource allocation software to help senior managers objectively assess sales investment opportunities across countries

an easy- to-use desktop sales force sizing application for small to mid-size markets

a unique process to improve sales force effectiveness in U.S. markets

processes to improve the effectiveness of sales force automation systems

sophisticated analytic techniques to forecast and improve product promotion response.


In January 2002, RMCI relocated its headquarters to Northfield, Illinois just north of Chicago.